Introduction to Cookies
More specifically, they provide personalized services such as, for example, users can choose the language in which they prefer to see a website and this preference to be stored so as not to have to re-select the language during their next visit to the same website. Also, they are used for the well-known “shopping cart” where the user can store various items which he intends to purchase and return at a later time in order to buy them.
Apart from the above uses, cookies may be used to monitor the movements of Web users to form a profile of their preferences in order for advertisements that they find attractive to be presented to them.
The Company may also analyse information that does not contain Personal Information for trends and statistics.
Cookies and how they benefit the user
Our cookies help us:
- Make our website work as required
- Improve the speed/security of the site.
- Allow you to share pages with social networks like Facebook.
- Personalise our site to you to help you get what you need faster.
- Remember your settings during and between visits.
- Help to continuously improve our website for you.
- Make our marketing more efficient
- Pass data to advertising networks.
- Pay sales commissions.
Cookies are not used for:
- Collection of any personally identifiable information without user’s permission
- Collection of any sensitive information without user’s permission
- Forward any personal data to third parties.
Cookies are used to make our website work and include the following functions:
- Tailors content according to your needs.
Web Site improvement cookies
Site features and designs are often tested on the site. This is done by showing slightly different versions of our website to different people so that we are able to monitor and assess how our site visitors respond to the various versions. The objective is to help us provide you with a website which is more effective.
Social website cookies
Social website cookies are used so that you can easily like or share our content on Facebook and any other social media we have included by selecting the ‘share’ button on our site. Privacy implications on this will vary from one social network to another and will depend on the privacy settings you have chosen on these networks. Using cookies allows us with the assistance of Facebook to retarget and tracking what web pages you are viewing and what adds you will see in order to allow us to ensure you are provided with information relevant to you the same goes for Twitter retargeting allows for the tracking of what web pages you are viewing and what adds you will see.
Visitor statistics cookies
Cookies are used to compile visitor statistics such as how many people have visited our website, what type of technology do they use, for example Windows or Mac, which enables us to identify should the case be that our site is not working as expected. We are also able to identify how long the visitor spends on the site and what pages they choose to look at.
This is an effort to help us to continuously improve upon our website. These analytic programs are able to tell us how people reached this site, whether they came from a search engine.
We also use technology to determine how people who phone us arrived on our website again either from a search engine or by just clicking on an advert. This is to help us to identify how people heard about us.
Third party software used
The following third party software tools are used on our web site:
- Google Analytics – tracking your website behaviour.
- Visual Website Optimizer – testing and showing different versions of our web pages that work most efficient.
- Facebook retargeting – tracking what web pages you are viewing and what adds you will see.
- Twitter retargeting – tracking what web pages you are viewing and what adds you will see.
Turning cookies off
It is usually possible to switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of our website along with great proportion of the world’s websites as cookies are a standard part of most modern websites.
It may be possible that your concerns around cookies relate to so called “spyware”. Rather than switching off cookies in your browser, you may find that anti-spyware software achieves the same objective by automatically deleting cookies which are considered to be offensive.